Makeup Mistakes That Are Aging You
Makeup Mistakes That Are Aging You Anti-aging makeup is quite possible to create on your own. The main thing is to remember a few rules that you should adhere to when crossing the line with a mark of 40+.
It is so strange to understand that the beauty industry pays negligible attention to women over 40, given that the beauty industry is fanatical with fighting to age. This is an illogical approach. Brands want to attract the attention of women concerned about smoothing wrinkles, while completely without their age category from advertising campaigns.
Most women over 40 tend to think about buying cosmetics when they are advertised by models or celebrities without a single wrinkle. That is the whole answer.
We try on the image of the model and completely forget about our initial data. Clean marketing and business.
Andrea Robinson wrote the book, Toss the Gloss. She was a manager at some cosmetic companies and worked as a beauty publishing supervisor. Andrea is sure that there are not many products on the market that match the tone and surface of aging skin. She believes that the fact is that most of the owners of large beauty companies are men, and they are sure that 50+ women no longer rely on cosmetics and choose more radical measures.
That is why it makes no sense to focus on them. Brands believe that the only thing we are willing to spend money on only wrinkles creams. They are not ready to do something new and focus on anti-aging care, so as not to scare away a young audience. Brands need to wake up and realize that we are worth their investment.
Josen Ana said what to avoid when creating makeup for women over 40.
The most common mistakes
You blush wrong
Fight gravity by applying blush to the highest point of the cheekbones, not the apples themselves. And decide what your tone is warm or cold. This is important.
You don’t dye your eyebrows
The good news is that with age, the need to pluck eyebrows almost disappears. Bad we need to carefully tint the weak eyebrows and finish their tips. The latter is neglected by every second.
You do not pay enough attention to the skin of the eyelids
The eyelid area sags early, but we can open our eyes, applying a lighter shade under the eyebrow. Add a layer of dark shade under this white line, but high enough so that this line is visible when your eyes are open. Apply shadows in round motions to thoroughly paint over the entire eyelid.
You paint your lips with matte lipstick
I think we are all affected to some level by advertising. The wrong choice of lipstick texture can be a big mistake the color and shine of liquid lipstick will help add volume and prevent peeling. Matte lipsticks highlight vertical folds and instantly give outage. I hope this will informative for you. Thanks For Reading!
